After announcing their plans to increase subscription rates almost 3 months ago, Netflix’s new rates are now live.

If you are a current customer, you may still have time to opt out since the new rates do not go into affect until your next billing cycle after today (September 1st).

All new customers starting today are required to go with the new rates as well.  The 60% price increase was met with much anger throughout the internet.  It remains to be seen if people will stick to their word and drop the service with the new plans in place.  Netflix claims the new plans were required to keep the DVD plans profitable.